PresenTense: “Intense” – Scan of Competitive Environment; Project Description by Noah Sudow

June 29, 2010 at 2:15 pm | Posted in Noah Sudow, PresenTense Fellowship 2010 | Leave a comment
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Wow, what a second week.   If the week could be summed up into one word it would be “intense.”  PresenTense has a tremendous network of high profile individuals in both Jewish/ Israel organizations and venture capital investors.  That was made clear this week through the visits of several prominent leaders in each field, including representatives of the Jewish Federations of Cleveland, New York, and St. Louis, Jewish Agency, the founder of Table to Table, and leaders in the Israeli and international venture capital communities.

In between those visits, regularly scheduled PresenTense skill building and case studies, and keeping up with work back in Ohio, it’s hard to believe that there was actually time to work on my project.

Each week PresenTense has us turn in a deliverable that corresponds with their curriculum.  This past week’s involved doing an environmental scan of businesses that can be considered a competitor (same target market and value statement), comparative (different target market, same value statement), complement (same target market, different value statement), or collaborator (different target market and value statement, but can work together).  This is a helpful exercise for any organization and especially for a new company or product.

The biggest surprise in doing this was the discovery that institutions and organizations that are engaged in research matchmaking are doing it mainly through in-person contact.  It seems that there is a lot of need for my project and not a lot of services that provide it in an efficient manner, which could be both a good thing and a bad thing.    It could mean that there is a huge opportunity for this, but it also implies that this is very hard to do (at least well).

The other main objective for last week was trying to explain my project in three sentences, which has been a difficult process so far.  I’ll end this week’s blog with the most current description:

I am creating a framework to help connect faculty at Northeast Ohio and Israeli universities to collaborate on applied research projects that result in product commercialization bringing new industries and jobs to the regions. This initiative, through social networking, video conference technology, and in person meetings, will facilitate these connections by sharing faculty research interests/ strengths and funding opportunities for partnered Israeli and Ohio research.  These connections will help build an early pipeline for new companies that locate in both Northeast Ohio and Israel, while also creating a new positive relationship between the two regions.

Next week you’ll get to hear more about meetings with universities and entrepreneurs in Israel!


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